It Pays To Advertise (1931)

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Pre Code Hollywood Season: FD Cinematheque

It Pays To Advertise (1931)


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Director: Frank Tuttle

Cast: Norman Foster, Carole Lombard, Richard Skeets Gallagher, Eugene Pallette, Lucien Littlefield, Judith Wood, Louise Brooks, Morgan Wallace, Tom Kennedy, Frank Tuttle

63 min

It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.[1]


Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.[2]

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The film received positive reviews. Photoplay wrote that it has “plenty of speed and lots of laughs”, and praised the “perfect cast”.[2]

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  1. Jump up^ The AFI Catalog of Feature Films:..It Pays to Advertise
  2. Jump up to:a b Ott, Frederick W. (1972). The Films of Carole Lombard. Secaucus, New Jersey: Citadel Press. pp. 80–81. ISBN 978-0806502786.

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