It Pays To Advertise (1931)

Pre Code Hollywood Season: FD Cinematheque

It Pays To Advertise (1931)

 

Director: Frank Tuttle

Cast: Norman Foster, Carole Lombard, Richard Skeets Gallagher, Eugene Pallette, Lucien Littlefield, Judith Wood, Louise Brooks, Morgan Wallace, Tom Kennedy, Frank Tuttle

63 min

It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.^[1]

Contents

• 1 – Plot
• 2 – Cast
• 3 – Reception
• 4 – References
• 5 – External links

Plot

Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.^[2]

Cast

• Norman Foster as Rodney Martin
• Carole Lombard as Mary Grayson
• Richard ‘Skeets’ Gallagher as Ambrose Pearle
• Eugene Pallette as Cyrus Martin
• Lucien Littlefield as Adams
• Judith Wood as Countess de Beaurien (credited as Helen Johnson)
• Louise Brooks as Thelma Temple
• Morgan Wallace as L. R. McChesney
• Tom Kennedy as Perkins
• Marcia Manners as Miss Burke
• Frank Coghlan Jr. as Office Boy (credited as Junior Coghlan)
• John Howell as Johnson
• John Sinclair as Window Cleaner

Reception

The film received positive reviews. Photoplay wrote that it has “plenty of speed and lots of laughs”, and praised the “perfect cast”.^[2]

References

1. Jump up^ The AFI Catalog of Feature Films:..It Pays to Advertise
2. ^ Jump up to:^a b Ott, Frederick W. (1972). The Films of Carole Lombard. Secaucus, New Jersey: Citadel Press. pp. 80–81. ISBN 978-0806502786.

Film Collectors Corner

Watch It Pays To Advertise Now – You Tube Instant Video

 

 

 

Blu Ray

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DVD

Not released on DVD